These Terms of Use (“Terms”) are a legal agreement between you and AudienceRipple Marketing Pte. Ltd. (UEN 202806473K), a company incorporated in Singapore with its registered office at 39 Keppel Road, #03-08 Tanjong Pagar Distripark, Singapore 089065 (“AudienceRipple”, “we”, “us” or “our”). By accessing or using our website at audienceripple.pro, you agree to these Terms. If you engage us for paid marketing services, a separate signed scope of work or retainer agreement prevails where it conflicts with these Terms on service-specific matters.
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About AudienceRipple
AudienceRipple is an audience-first performance marketing agency based in Singapore. We provide audience research and segmentation, message testing, paid media planning and buying, ad creative, landing pages and conversion rate optimisation, conversion tracking, SEO, content, email / CRM support and reporting. We operate from a studio at Tanjong Pagar Distripark and serve clients under project fees or monthly retainers. Company contact: +65 6276 4318, [email protected]. See Legal / Imprint for full details.
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Website use
You may browse audienceripple.pro for lawful, personal or internal business purposes. You must not:
- use the site in any way that breaches applicable law or regulation in Singapore or your jurisdiction;
- attempt unauthorised access to our systems, servers, or client areas;
- introduce malware, scrape content at scale, or overload our infrastructure;
- copy, reproduce, or republish substantial portions of the site without our prior written consent, except as permitted by fair dealing or quotation with attribution;
- misrepresent your affiliation with AudienceRipple or use our brand in a misleading manner;
- submit false, defamatory, or unlawful material through contact forms or email.
We may suspend or restrict access to the website for maintenance, security, or if we reasonably believe these Terms have been violated. Content on the site — including case illustrations, budget ranges, and capability descriptions — is for general information only and does not constitute an offer or contract unless confirmed in a signed proposal.
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Agency services and our responsibilities
When you engage AudienceRipple under a signed scope of work or retainer, we will perform the services described in that document with reasonable skill and care, consistent with industry standards for a Singapore performance marketing agency of our size and specialisation. Our responsibilities typically include:
- planning and executing agreed deliverables within the defined timeline and budget;
- communicating material recommendations, risks, and platform policy constraints;
- maintaining appropriate confidentiality of non-public client information;
- reporting on campaign activity and results in agreed formats;
- following applicable advertising platform policies and Singapore law in our work.
We are not responsible for third-party platform outages, auction price changes, ad approvals delayed by platforms, or outcomes driven by factors outside our control — including your product, pricing, offer, website, sales process, market conditions, or competitor activity. We do not provide legal, tax, or financial advice. Where we recommend tools or platforms, your use of them remains subject to those providers’ terms.
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No performance guarantees
Marketing outcomes are inherently uncertain. AudienceRipple does not guarantee search engine rankings, organic traffic levels, paid reach, impressions, clicks, leads, enquiries, sales, revenue, conversion rates, cost per click, cost per acquisition, return on ad spend (ROAS), or any other performance metric. Illustrative results, anonymised case stories, and benchmark figures on our website or in proposals are examples only — not promises of future performance. Past client work does not predict your results. Any target or KPI referenced in a proposal is an planning assumption for discussion, not a warranty, unless explicitly stated as a guaranteed outcome in a signed agreement (which we rarely offer). You acknowledge that results depend on media budget, creative quality, offer strength, product–market fit, seasonality, competition, and execution on both sides.
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Client obligations
To enable us to perform services effectively, clients agree to:
- provide timely access to ad accounts, analytics, CRM, brand assets, and approvals as scoped;
- ensure they have lawful rights to use all materials, data, and audiences supplied to us;
- comply with the Personal Data Protection Act and obtain necessary consents for marketing communications;
- review and approve creative, landing pages, and tracking implementations within agreed timeframes — delays may affect launch dates;
- maintain valid payment methods for platform media spend billed directly by Google, Meta, LinkedIn and other vendors;
- designate a primary point of contact with authority to approve scope changes and spend;
- not request or expect black-hat, deceptive, or policy-violating tactics (see clause 10).
Failure to meet client obligations may limit our ability to deliver and does not entitle you to withhold fees for work already performed.
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Fees, estimates and media spend
Agency fees quoted on the website, in discovery calls, or in unsigned proposals are indicative estimates only. Binding fees appear in a signed scope of work or retainer. Fees are typically quoted in Singapore dollars (SGD) unless otherwise stated. Invoices are due according to payment terms in the signed agreement. Late payment may attract interest or suspension of services as specified in contract.
Media spend is separate from agency fees. Unless explicitly agreed otherwise in writing, advertising spend is paid directly by the client to the relevant platforms on their billing cycles. We do not mark up auction costs. We may recommend minimum budgets where a test cannot produce a readable result; such recommendations are professional guidance, not guarantees. Expenses such as stock imagery licences, third-party tools, or paid plugins are disclosed and billed as agreed in scope.
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Intellectual property
We retain ownership of our pre-existing methodologies, templates, tools, and know-how. Upon full payment, clients receive the usage rights to deliverables created specifically for them under scope — such as landing page designs, ad copy, and reports — as stated in the signed agreement. Client-provided materials remain the client’s property. We may display anonymised work in our selected work section unless the client requests otherwise in writing. Website content, branding, photography, and code on audienceripple.pro are owned by or licensed to AudienceRipple and may not be reused without permission.
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Brand name clarifications — Ripple, Audience and Pro
The name “AudienceRipple” and our domain audienceripple.pro are used in a plain descriptive sense:
- Ripple — a metaphor for how reach spreads outward when a message is placed with a small, well-defined audience and read before it is widened. We have no connection to Ripple Labs, XRP, cryptocurrency, blockchain, tokens, exchanges, wallets, or any financial product.
- Audience — the people our clients seek to reach through marketing. We do not sell, broker, scrape, or rent personal-data lists. “Audience” is not a catalogue of individuals for sale.
- Pro — the professional standard we apply to our work and the generic top-level domain suffix in our web address. It is not a software subscription tier, certification programme, or paid login product.
Nothing in our name, branding, or website constitutes an offer of investment, financial advice, data brokerage, or follower-growth schemes. See our FAQ for further clarification.
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White-hat marketing practice
AudienceRipple operates on white-hat principles. We do not buy fake followers, bot traffic, click farms, or engagement pods. We do not use unauthorised scraping, spam, cloaking, or deliberate circumvention of search or advertising platform policies. We do not purchase personal-data lists from brokers. Audience targeting is built from lawful sources — client first-party data, platform tools, and research — within each platform’s terms and Singapore law. We will decline work that asks us to mislead consumers, impersonate competitors, infringe intellectual property, or violate the PDPA. Clients who instruct otherwise may be terminated without refund for undelivered future work.
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Limitation of liability
To the fullest extent permitted by Singapore law:
- the website and its content are provided “as is” without warranties of any kind, express or implied, including accuracy, completeness, or fitness for a particular purpose;
- we are not liable for any indirect, incidental, special, consequential, or punitive loss — including lost profits, revenue, data, or goodwill — arising from website use or marketing services;
- our total aggregate liability for any claim arising from a specific signed engagement is limited to the agency fees paid by you to us for that engagement in the three months preceding the event giving rise to the claim, except where liability cannot be limited by law (including death or personal injury caused by negligence, or fraud);
- we are not liable for third-party platform actions, including account suspensions, policy enforcement, or billing errors by Google, Meta, LinkedIn or others.
You agree to indemnify us against claims arising from materials, data, or instructions you provide that infringe third-party rights or violate law, except to the extent caused by our negligence or breach.
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Termination
Either party may terminate a signed engagement according to its notice terms. On termination, you pay for work performed and non-cancellable commitments made on your behalf before the effective date. We will provide reasonable transition assistance for account access handover where scoped and paid. Provisions that by nature should survive — confidentiality, liability limits, intellectual property, and governing law — continue after termination.
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Privacy and cookies
Our collection and use of personal data is described in our Privacy Policy. Use of cookies and similar technologies is described in our Cookie Policy. By using the website, you acknowledge those policies.
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Governing law and disputes
These Terms are governed by the laws of the Republic of Singapore. The courts of Singapore have exclusive jurisdiction to settle any dispute arising from or connected with these Terms or the website, subject to any mandatory arbitration or alternative dispute resolution clause in a signed client agreement. Before commencing proceedings, the parties will attempt in good faith to resolve disputes through direct negotiation for at least fourteen days.
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Changes to these Terms
We may revise these Terms from time to time. The updated version will be posted on this page with a revised “Last updated” date. Material changes may be noted on the homepage. Continued use of the website after changes constitutes acceptance. For active client engagements, signed contract terms prevail over updated website Terms for service delivery.
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Contact
Questions about these Terms: [email protected] or +65 6276 4318. AudienceRipple Marketing Pte. Ltd., 39 Keppel Road, #03-08 Tanjong Pagar Distripark, Singapore 089065.